unstrungstudio

I have been doing a lot of work lately, and I get the feeling that some people might think that I am a bit of an "overachiever." First, I think that I should simply own up to the obvious; I am a bit of an overachiever. I like to be in control, and to be in control, you have to be on top of your projects, crossing i's and dotting t's.

However, there is another reason that I like to delve into projects. I am always interested in the root of things and also in the intuition that comes with knowing the root of an issue, thought or project.

I made a mistake in college. I was given an excellent project from a trusted advisor, and I only did half of the work. I did not learn everything about the subject, which was extremely interesting. I bumbled my way through it, thinking without knowing. It was disappointing for me and the professor who was mentoring me. I will not make that mistake again

Every project is an opportunity to turn the world on its head, but you can't turn anything on its head until you know it through-and-through. Joshua Davis turns Adobe's Flash into a spectacular tool everyday, because he knows every inch of it. Good designers research their subjects and audiences tirelessly, and then, they come up with ideas that no one has ever considered.

It's not just the information; it's the way you connect the information. That's the definition of intelligence. Get to the bottom of every project. Don't try to understand it; try to know it. Then, burn it to the ground and reinvent expectations, worlds and ideas. It just takes work.

Enough self-righteous babble for today . . . One last thought, pick up The Crane Wife if you have a chance. It's a great album.

posted by J.  # 1:21 PM