unstrungstudio

I have been doing a little research on companies with innovative business models, and in many cases,there is enough thought leadership to choke a horse. I was, however, refreshed and surprised when I found the following list (Ten things Google has found to be true) on Google's web site. Google is clearly an innovative and dynamic company, just look at the articles and reports, but instead of beating the thought leadership drum loudly, they have selected a quieter approach. After spending a morning up to my eyeballs in research reports, I can certainly appreciate their restraint.

1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn't good enough.

posted by J.  # 3:03 PM