unstrungstudio

Design Observer has a piece on the passion of George Lois. An excerpt follows:

"He was one of a handful of advertising men who were at the forefront of what would later be called the “creative revolution.” America was on the precipice of major cultural and political changes, Kennedy had just been elected President and the complacencies of the 1950s were being questioned. In the world of advertising, this translated into an attack against the conventions of the old guard advertising agencies and the people who ran them. These were the men in the proverbial grey flannel suits, who actually did drink three martinis at lunch and took the 5:04 commuter train back to their comfortable homes in Westport. A new generation, made up of ambitious young men and woman, who were largely Jewish, Irish and Italian, were aiming to shake up this culture with their brand of sophisticated, rebellious and witty advertising. And George Lois was leading the way."

You can also download an interview with George Lois, which was on Studio 360, with Kurt Anderson.

Photo courtesy of FontSavant.

posted by J.  # 8:57 AM